With more and more companies incorporating Twitter into their customer support, it’s becoming clear that the bond between companies and social media – even if something else ends up supplanting Twitter – is here to stay. Sites like Facebook and Twitter offer huge numbers of consumers for companies to market to, free of charge and with very little need for advertising expenses. They allow companies to follow along in conversations about their brand and even start some of those conversations. And it’s all in out there in public, meaning competitors can follow along too. Is this something that should concern you? Or is it something you can use to your advantage?
Continue Reading: ‘Checking Out the Competition: What Your Rivals Are Saying On Twitter’
