WordPress is the content management system of choice for small business owners. Even though WordPress is a blogging platform, many small businesses use it to power their websites. It’s versatile & easy to use that even the most low-tech business owner can create a killer WordPress site.
There’s a lot of great plugins that can help you trick out your website in infinite ways – from making it a multi-media showcase, or a social networking hub. The choices are overwhelming. Which Twitter plugin do I install? What contact form plugin do I use? What’s going to help me monetize my website and drive business?
You can trick out your WordPress site all you want, but there is nothing more valuable to a small business than turning your WordPress site into a lead generation machine, with a CRM enabled plugin.
WordPress-to-Lead is the New Contact Form
As a small business owner, every lead counts. You want to make sure that your website monetizes. You want to make sure people can contact you through your website. You have a two choices – a contact form that sends messages to your email inbox, or a contact for that sends messages and captures lead information directly into your CRM system.
At Salesforce.com, we created WordPress-to-Lead as an easy contact form builder with the added benefit – it integrates with Salesforce CRM. No more lost leads. No more cutting & pasting code. Just install, activate, configure, and publish. Perfect for small businesses that want to focus on their business, and not on getting their website to work.
Here’s how the plugin works on a WordPress site belonging to a gourmet catering company in San Francisco:
Why WordPress-to-Lead?
At the end of the day, we created this lead capture plugin to make life easier for our small business customers who use WordPress. Here’s a quote from a colleague who inspired the creation of this plugin:
When I was researching contact form plugins for my WordPress site, I uncovered a laundry list of choices, such as cforms II, Contact Form 7, Enhanced WP Contact Form, SimpleModal Contact Form, Clean Contact, the list goes on… I installed at least 5 of them. A lot of them didn’t work, actually, it was more like I couldn’t get them to work – I’m not a WordPress developer.
But the thing that annoyed me the most is that I couldn’t keep track of all the messages coming from my website. I get so much spam, so important consulting inquiries would get buried in my inbox. I asked myself, surely there’s got to be a WordPress CRM plugin?
Get WordPress-to-Lead for Salesforce CRM
Easy huh? What’s even better is WordPress-to-Lead is free, so get WordPress-to-Lead now. If you’re not yet a salesforce.com customer, you can sign up for a free trial of Salesforce CRM and take the plugin for a test drive. It only takes a few minutes to set up. You’ll be capturing leads off your website in a matter of minutes!
This is a guest post from Sean Whiteley, VP of Product Marketing at Salesforce.com, where he manages their Small Business CRM program.
