Trends and Technologies In The CRM World
Blogs were a bit of a self-indulgent fad not that long ago. You signed up with a service like Blogger or TypePad, and started writing about whatever you wanted to: your kids, your pet salamander, your volunteer work at the soup kitchen, your low-carb recipes. It was a nice way to share information with your friends, but a lot of people thought that blogs were a flash in the pan.
And then businesses got involved.
Continue Reading: ‘Blogging and Your Business: What You Need to Know’
Social media is the hot new way to market and promote your business, but make no mistake—it’s not just a fad. If you haven’t gotten on board with Twitter, Foursquare, Facebook and other platforms for social customer relationship management, take a look at these success stories.
Continue Reading: ‘Social Media Success Stories and What Your Business Can Learn From Them’
Customer satisfaction comes in different styles. Some companies focus on producing quality products, while others like to engage their customers in conversations. The most forward thinking companies are using social media platforms to reach out to their customers, solicit feedback from them, and develop a more personal and meaningful relationship on the B2C front.
Continue Reading: ‘Reach Out To Your Customers with Social CRM’
Now that the so-called Baby Boomers are reaching retirement age and becoming less influential as consumers, marketers are focusing on Generations X, Y, and Z. Technological developments in the past 40 years, particularly the advent of the Internet, and now social media, mean that marketers not only have a new avenue to approach these consumers, but that their very responses to marketing and advertising initiatives have changed. It’s simply not possible to put a print ad in a magazine and call it a day anymore—companies with something to sell have to be more aggressive, creative and responsive than ever.
Continue Reading: ‘Marketing to Generation X, Y, to Z with Marketing CRM’
If you’re reading this blog, chances are you have an account with either Facebook, LinkedIn, Foursquare or Twitter—if not all of them. It’s almost certain that you have watched a video on YouTube or looked at pictures on Flickr. You might even be a blogger yourself. But social networking for purely social and personal purposes is different than using a social networking strategy to grow your business.
So your company has opened a Twitter account and uploaded its logo as an avatar. What now? Here are five best practices that can help you be a smart social schmoozer.
Continue Reading: ‘5 Best Practices for Developing a Social Networking Strategy’
We’ve all experienced it: the cable or phone provider who said they’d send a rep to our house “sometime between 12 and 5”–requiring us to take an afternoon off work, or reschedule our day, only to wait around until 4:40, when the poor backlogged tech actually showed up. This scenario is becoming less frequent, however, thanks to the introduction of location-based services.
Continue Reading: ‘Small Businesses Take Advantage of Location-Based Services for Customer Relationship Management’
If you’ve logged on to the Internet in the past few months, you are aware that social networking and social customer relationship management (CRM) technology is evolving—and rapidly. Companies are challenged with integrating these new developments into their current infrastructure, to remain abreast of new modes and rules of communication. Some of the use cases involve valuable, yet practical methods for employing social CRM.
Continue Reading: ‘What Are the Top Use Cases for Social CRM?’
While there is a general consensus that social networking will bring sweeping changes to customer relationship management during 2010, there is little agreement as to the precise form those changes will take. Some experts feel that a large number of companies will continue to experiment with the new media, taking a hit or miss approach that may do more damage than good. Others believe that it will be another year of learning as companies seek to avoid the mistakes of others while experimenting with better methods.
One thing everyone seems to agree on is that companies cannot afford to simply bury their heads in the sand and ignore the trend completely.
Continue Reading: ‘The Impact of Social Computing on CRM in 2010′
Think social media is just for teenagers? Ask Betty White.
The 88-year-old actress, who is perhaps best known for her roles on The Mary Tyler Moore Show and The Golden Girls, was invited to host Saturday Night Live, in large part because of a grass-roots campaign on Facebook.
It all began when she re-entered the public spotlight—although to be fair, she’s never really been out of it, thanks to syndication and recent roles in My Name Is Earl, Boston Legal and Ugly Betty—in January 2010, after an appearance in a popular Super Bowl commercial for Snickers. A Facebook group called “Betty White to Host SNL (please?)!” began to snowball, eventually gaining over half a million fans—and landing White the gig. It was announced in March that she will the oldest person to host the sketch-comedy show.
This is the power of social media in action.
Continue Reading: ‘Facebook, Blogging, Twitter, MySpace, LinkedIn = Social CRM’
Customer service centers are always seeking new and innovative solutions to improve customer relations. As social networking tools are being introduced, the industry has strategized about how to integrate these tools into the business environment. One social media site, Twitter, has risen to the top as a key customer communication–and therefore customer service–tool.
Continue Reading: ‘Social Customer Service – How to use Twitter for Customer Service Solutions’
AllThingsCRM.com is intended to be a comprehensive resource for business professionals who want to learn more about the benefits that customer relationship management (CRM) can provide to a company. It’s our mission to provide the most reliable, up-to-date information about all aspects of the customer relationship management process, including the options available for hosting platforms, automation, software, custom application development, and infrastructures.
Have feedback, a story idea or news tip? We’d love to hear from you. Please send feedback to webmaster [at] allthingscrm [dot] com.
Home | About Us | Sitemap | RSS | Contact Us
Copyright © All Things CRM