Trends and Technologies In The CRM World
Traditional customer service metrics are ineffective in today’s world of social networking, Internet blogs, and instant communication. Nor are marketing programs that focus on attracting new customers necessarily the best approach. Yet many businesses still base their key measurements on increased sales and first-time buyers.
Continue Reading: ‘Customer Service Analytics: Metrics You Should be Tracking’
You may have heard the term “cloud computing,” and thought that it was some sophisticated technology that only IT professionals could understand. While there are certainly very complicated aspects to cloud computing, at its heart is a simple concept—running applications on the Internet, instead of using on-premises software. You probably already use the cloud much more than you realize—free email providers, social networking Web sites and other popular interactive sites are almost all run in the cloud.
Continue Reading: ‘Sales Aren’t Up in the Air With Cloud Computing’
You’ve heard me natter on about cloud computing before; today I’d like to zero in on one aspect of it that doesn’t get a whole lot of publicity, but that could really be a boon to your business: PaaS—or Platform as a Service.
Continue Reading: ‘Emerging Trends in Platform As A Service’
We’ve seen some amazing innovations in the development of customer relationship management (or CRM) systems over the past few years, and I’ve written about many of them here. Ignoring these changes could mean that your company gets left behind—in many areas. Today, let’s talk about how these changes can help your enterprise resource planning (ERP) systems be as effective and profitable as possible.
Continue Reading: ‘CRM Application Development & What this Means for Your ERP System’
Customer satisfaction comes in different styles. Some companies focus on producing quality products, while others like to engage their customers in conversations. The most forward thinking companies are using social media platforms to reach out to their customers, solicit feedback from them, and develop a more personal and meaningful relationship on the B2C front.
Continue Reading: ‘Reach Out To Your Customers with Social CRM’
When it comes to cutting the cost of running a business every day, your company has probably been looking for as many methods as possible. Yet you also understand the importance of maintaining proper customer service—and the fact that it takes money to do this.
If you are seeking avenues to save money in your company without having to sacrifice quality, you should consider cloud computing solutions.
Continue Reading: ‘Reduce Your IT Costs with Customer Service Solutions in the Cloud’
Unless you’ve been in a coma for the past three years or so, you’ve no doubt heard about Twitter, the social networking platform that allows users to “microblog” what they’re doing, listening to, reading and eating in 140 characters or less. You might even use it personally. But this is more than a silly tool for socializing; it’s a business game-changer. If you’re not leveraging Twitter for marketing and customer relationship management purposes, you need to start.
Continue Reading: ‘How to Determine Your Customers Behavior and Increase Sales with Twitter’
Opportunities to advance your business in 2010 are everywhere—on the road, in the office and over the Internet. Mobile CRM is making big inroads for companies that want to run lean but smart and still obtain higher sales results. Social media as a business tool is growing, as business owners and customer service representatives are finding new ways to reach out to their customers and all those others who “follow” their customer online. Find ways to enable your business with CRM.
Continue Reading: ‘Open New Opportunities and Enable Your Business with CRM’
Cloud computing offers the business world several benefits from its unique solution for application hosting. Its platform can increase productivity and efficiency, while also reducing carbon emissions. Cloud computing may also be able to save a business money, by offering application hosting as a service. Applications offered as a service require less initial investment than companies who must purchase servers and other associated hardware to run necessary applications. Companies who utilize cloud computing simply pay a monthly subscription that covers maintenance and hosting. The cloud computing vendor handles the remaining responsibilities and expenses.
Continue Reading: ‘Cloud Computing for Better Customer Service’
The customer is king. The customer is always right. How many times have you heard these old chestnuts bandied about? The fact is, though, that clichés are clichés for a reason—they hold water. And I think these two clichés about the importance of customers to a business bear repeating because they are so often thrown to the wayside by companies that are too focused on cost-cutting.
So in this post I’m going to get back to basics and talk about building and, equally important, maintaining customer service.
Continue Reading: ‘Back to Basics—Building and Maintaining Customer Relationships’
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