Why Bad CRM Can Kill A Business

Monday, June 14, 2010 by admin

We live in a society that demands instant gratification. We use email to almost instantly communicate, we use Google to almost instantly look up any fact or statistic, and we use Youtube to almost instantly watch videos of our neighbor’s cat. Everything is immediate. Yet somehow, this trend seems to have escaped many major companies. Make a phone call to start a transaction, and chances are you will be put on hold while some trained monkey looks for your name in a database. The process is humiliating, frustrating, and very time consuming. Obviously, it doesn’t attract many more customers. If these companies want to survive they need to learn the numbers. They need to realize that without providing quick, quality service to their customers, they are doomed to fail. So we created this. A visiual map of the frustration that these companies cause. Check out the last statistic, and see why a crappy CRM can kill a business.

Why Bad CRM Can Kill A Business

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2 Responses to “Why Bad CRM Can Kill A Business

  1. John T.

    I never realized how little companies spend on keeping customers happy. You can def tell with a lot companies they aren’t really trying to make you happy but maintain their bottom line.

  2. Connect your phone with your CRM! « InGenius Software Blog

    [...] translates into huge cost savings and potentially greater sales. According to the blog post by John Reed, if businesses can not provide quick, quality service to their customers, the business is doomed to [...]

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