
Social media is the hot new way to market and promote your business, but make no mistake—it’s not just a fad. If you haven’t gotten on board with Twitter, Foursquare, Facebook and other platforms for social customer relationship management, take a look at these success stories.
Continue Reading: ‘Social Media Success Stories and What Your Business Can Learn From Them’




Customer service centers are always seeking new and innovative solutions to improve customer relations. As social networking tools are being introduced, the industry has strategized about how to integrate these tools into the business environment. One social media site, Twitter, has risen to the top as a key customer communication–and therefore customer service–tool. 
In order to provide superior customer service, a business must constantly strive to resolve customers’ issues quickly and satisfactorily. Email and phone are the traditional modes of communicating a complaint with a customer service department. However, the social media phenomenon known as Twitter is fast becoming a preferred way to hear, and address, customer complaints. Integrating Twitter as a novel social strategy may significantly reduce a business’s costs and improve the company’s image by providing efficient ways to improve the company’s response time to a customer.