Here’s the setup to this one: large corporation tries to stop smaller corporation from producing a product with a similar name. It started as a classic trademark protection case. What followed, however, took any course but the traditional one, as social media – not lawyers – dictated the terms of the settlement.
You might have heard of Monster energy drinks, but you’ve probably never heard of the small Rock Art brewery in Vermont. Unless you actually live in Vermont, of course, in which case you might be familiar with their popular brew called “The Vermonster.”
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Continue Reading: ‘The Vermonster: Social Media in Action’
