
Think social media is just for teenagers? Ask Betty White.
The 88-year-old actress, who is perhaps best known for her roles on The Mary Tyler Moore Show and The Golden Girls, was invited to host Saturday Night Live, in large part because of a grass-roots campaign on Facebook.
It all began when she re-entered the public spotlight—although to be fair, she’s never really been out of it, thanks to syndication and recent roles in My Name Is Earl, Boston Legal and Ugly Betty—in January 2010, after an appearance in a popular Super Bowl commercial for Snickers. A Facebook group called “Betty White to Host SNL (please?)!” began to snowball, eventually gaining over half a million fans—and landing White the gig. It was announced in March that she will the oldest person to host the sketch-comedy show.
This is the power of social media in action.
Continue Reading: ‘Facebook, Blogging, Twitter, MySpace, LinkedIn = Social CRM’