Cloud computing is becoming a popular topic among the business community. The “cloud” metaphor presents an image of services that are provided from data centers and pooled servers outside business walls. Cloud computing generally refers to internet-based uses of virtual technologies. Depending on the needs of a business, cloud computing is described using several different models, all which offer different services by accessing the internet. All services are revolutionizing the way businesses and individuals use technology because it provides users with the services they need on-demand. It is purchased on an as-needed basis. Aside from this, businesses now are able to provide employees with exceptional resources that may not have ever been possible in the past.
The first cloud computing model offers infrastructure-as-a-service, more commonly referred to as IaaS. In some instances, businesses require access to hardware with increased capabilities and power. In this case, businesses are likely to consider using IaaS if they require access to storage or memory resources.
The second model, software-as-a-service, or SaaS, is available for businesses that wish to access applications without having to install software or store data on PCs. By purchasing SaaS, businesses have more freedom to use sophisticated tools to enhance business practices. One of the most common uses of SaaS is to provide employees with customer relationship management (CRM) programs. CRM refers to customer relationship management. In general, these are strategies used to optimize sales by getting three dimensional views of customers. CRM applications available through cloud computing technologies are intended to assist businesses by automating certain everyday business tasks, providing more time for sales representatives to interact with customers and offer better service. An advantage to SaaS, other than the fact that it is completely Web-based, is that applications are highly customizable and are designed to be integrated with popular software applications. Less troubleshooting means that sales representatives focus on doing their jobs.
Another cloud computing model, PaaS, or platform-as-a-service, provides users with application development capabilities. New technological advances inevitably increase competition among businesses because they the smallest businesses access to the similar resources. Many companies choose to build custom applications using virtual platforms. With this kind of technology, businesses are able to distinguish themselves from competitors and put their unique strategies into play. Businesses that have special responsibilities or have unique approaches to sales often implement application development to satisfy their own needs.
Cloud computing is offering businesses of all sizes with new opportunities. There is no longer a need to be in a specific location to begin a business. Cloud computing enables businesses to mobilize because all mobile devices are linked to the same cloud model. Portability presents countless options for businesses that require employees to travel or for those trying to boost customer service practices. Employees are able to connect with customers and resolve conflicts from any location, any time of the day. The term “business hours” no longer applies as long as employees have access to the internet through mobile devices. Most online services that are linked with these new technologies offer emailing, text messaging, and links to social networking sites as well.
The use of cloud computing services is growing. In fact, over 69 percent of Americans have used some form of cloud computing technology, probably without knowing it. Gmail and Hotmail are web emailing services. Neither of these services require data storage or installation on a PC. Instead, users access this service by completing a simple registration form. More importantly, members never have to worry about lost data because all services are hosted by other providers. Cloud computing uses are continuously growing as new modern techniques develope.
